This has been going on for a while.
I am resisting changing the name of my branding.
Changing it again.
Because it involves lots of details, things I am not looking forward to doing.
Because I don’t really want to deal with them.
So I push them away to the back of my brain and tell myself I will do it sometime in the future.
I tell myself it isn’t a top priority.
I tell myself I will do it, but just ‘not now’.
But what I am really doing is I am just dragging it out… Delaying the inevitable.
It’s still lingering here.
As a thought.
Niggling in my mind.
Taking up mental space.
I will get around to it, I will.
Just not right now.
I have other much more important things to do.
And in the mean time it keeps taking up space.
I tell myself it doesn’t really matter.
Yet it lingers…
All of these things I am telling myself are actually just excuses.
I would feel better if I rebranded.
Sorry, I mean rebranded again. (*)
Isn’t it ironic? It makes me think I could be a verse of Alanis Morissette’s song.
Because it feels as if I am going around in circles. (*)
This isn’t the first time I would be changing my brand.
So isn’t that taking a step backwards instead of forwards? Doesn’t that mean I don’t get anything right? (*)
When I set up my business, the name that had come instinctively up to me was Unique U.
And even when I rebranded to Entrepreneurial Expat, my business name remained the same. Coincidence? I never changed it: Unique U.
Helping people bring out their uniqueness, what makes them themselves. Feeling aligned.
Getting in touch with their true essence.
And 3 years after I created it, I am coming back to it.
Not yet… But I know I will.
Because that is what feels right.
Because that is what I am actually doing again: not just coaching, but working deeper, working with people’s energy and what isn’t aligned, and helping them reconnect with their inner selves, getting rid of what isn’t theirs. Getting rid of interferences and blocks, which are stuck in their energy field and holding them back.
I’m coming full circle.
Making another U-turn.
Just like what my logo stands for.
(*) see how our mind chatter loves to get in the way and tell us all sorts of rubbish?
If you don’t know my original logo, here it is: